This is a branded label that is quite catchy: Foam on the Range!
Even at the Farmer's Market, everything must be individually labeled with the ingredients used from the highest quantity to the least. Some people just print the labels on sheets of white or coloured paper and cut them out with scissors, then glue or tape them to their wares. Labeling individual bars of soap has always proven to be problematic unless the soap is wrapped or boxed. The easiest label is a wrap around type that adheres to itself. Each label must be attached by hand and all this is time consuming, but so far, the production of the labels has been problematic.
Without a proper labeling software program, it is difficult to produce beautiful professional looking labels. Word from Microsoft has mailing label templates and most computer mail programs have mailing label programs too, however; these do not produce beautiful labels. In a pinch, they would suffice.
Marketing is not only about having a great product. The package is equally important or it takes much more effort to interest people, no matter how wonderful the actual product is. So, tonight, my computer is downloading Avery's free label program for Mac computers. The internet is very very slow when it is snowing for some reason and it is snowing, again! Tomorrow, I should be able to spend some time and label the soap and shampoo and possibly the lip gloss as well. Once labeled, the items can be packed in boxes for the market on Tuesday. And once the initial labels are created, it is just a matter of tweaking the design for new items, such as a new bar of soap, rather than reinvent the label. In the future there will also be creams and lotions, bath salts, and other body products, so a standard branding of the farm is appropriate to help customers identify the product as from the Fat Ewe Farm with one glance. What do you think should be the logo?
Without a proper labeling software program, it is difficult to produce beautiful professional looking labels. Word from Microsoft has mailing label templates and most computer mail programs have mailing label programs too, however; these do not produce beautiful labels. In a pinch, they would suffice.
Marketing is not only about having a great product. The package is equally important or it takes much more effort to interest people, no matter how wonderful the actual product is. So, tonight, my computer is downloading Avery's free label program for Mac computers. The internet is very very slow when it is snowing for some reason and it is snowing, again! Tomorrow, I should be able to spend some time and label the soap and shampoo and possibly the lip gloss as well. Once labeled, the items can be packed in boxes for the market on Tuesday. And once the initial labels are created, it is just a matter of tweaking the design for new items, such as a new bar of soap, rather than reinvent the label. In the future there will also be creams and lotions, bath salts, and other body products, so a standard branding of the farm is appropriate to help customers identify the product as from the Fat Ewe Farm with one glance. What do you think should be the logo?
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